Our collaboration with the Chase Annual Back to the Yard Festival in 2023 aimed to revolutionize financial education for HBCU students within the Black Gen Z demographic. This event sought to create an engaging, gamified platform, providing students with crucial financial tools and knowledge. Our role encompassed event activation design and creative strategies, with a focus on fostering an immersive educational experience.
We conducted extensive conceptualization, identifying overarching ideas for each event stage. The design strategies ensured a cohesive and visually captivating experience across various event elements, maintaining alignment with existing brand guidelines.
The result was a transformative experience at the Chase Annual Back to the Yard Festival in 2023. Our detailed conceptualization and strategic design facilitated impactful conversations and consistent branding throughout the event journey. The meticulously crafted visuals, following established brand guidelines, successfully delivered an immersive and educational experience, enriching the financial wellness endeavors of the attending students.